Following the acquisition of Fujitsu Scanners, Ricoh faced the challenge of establishing a distinct identity for their scanner line. Partnering with us, they embarked on a journey to define their visual language and messaging. The result? A compelling brand identity and impactful video spot, laying the foundation for Ricoh’s success in the scanner market.
The tongue in cheek spot was delivered alongside a rebrand across the web, print and events.
We pushed to create a future forward tone in the design treatment that evoked innvovation.
This extended across all elements including the landing page, which included video and subtle animation.
